Listing Submission
Introduction
Page subtitle
Choosing the agent to sell your property is one of the most difficult decisions an owner faces.
At First National Utopia X Training, we know you have a choice when it comes to selling your home. That's why our focus is simple: helping you achieve the strongest possible result with a strategy tailored to your property, your goals, and your timeline.
This proposal outlines exactly how we'll market your home, attract qualified buyers, and create competition to maximise your sale price. Rather than asking you to take our word for it, we'll show you the approach, local knowledge, and proven results that support our recommendations.
When choosing an agent, it's worth looking beyond fees alone. The way an agent communicates with buyers, manages negotiations, and guides a campaign can have a significant impact on the final outcome. Experience matters, but so does judgement, preparation, and the ability to build trust throughout the process.
FN brings that combination to every campaign. As an experienced and professional , they are committed to keeping you informed, representing your interests, and working hard to secure the best result possible for your home.
While First National Utopia X Training remains competitively priced, we continue to invest in the marketing, training, technology, and support that help our clients achieve exceptional outcomes.
Thank you for considering First National Utopia X Training. We look forward to showing you how we can help make your move a success.
| Maria Fernando |
| Principal |
| First National Utopia X Training |
| 0413624311 |
| 03 9418 9111 |
Your Agent
Why First National?
What this means for you:
- National marketing reach, applied locally. Your property is seen by buyers across Australia, managed by someone who knows this market.
- An agent who chose this network. I am not assigned here. I built my business here.
- High standards of training, ethics and service. That is the promise behind every First National office, including mine.
First National Utopia X Training
Include a short bio about your office
Here's a good place to sell your office - mention a bit about the history of your office & the principal/s, the values and aims of your office, any awards or milestones the office has achieved etc. Remember to swap out the image in the next column with one of your own office!
Contact Stewart Bunn for assistance creating content for your office.
Stewart Bunn
Chief Communications Officer
stewart.bunn@firstnational.com.au
0413 624 317
Method of Sale
The right method depends on your property, your timeline, and the current market. Here is an honest overview of each option and what it means for you as the seller.
With private treaty, you set an asking price before the property is listed. Many sellers feel more comfortable with a fixed price, and there are good reasons for this. But there are also a few things worth understanding.
The asking price needs to be realistic. Priced too low, a property sells quickly but may not achieve its potential. Priced too high, it risks becoming stale. An overexposed property is one of the hardest situations to recover from.
Private treaty also gives buyers more time. Some will use that to their advantage. The absence of a deadline removes the urgency that auction creates naturally.
If private treaty is the right method for your situation, I will help you set a realistic asking price and design a campaign that creates genuine competitive interest among buyers.
At auction, buyers compete openly to purchase your property. It is the preferred method for estates, government bodies, and vendors who want a clear, time-bound process with no ambiguity.
If the highest bid meets your reserve, the sale is complete at the fall of the hammer. If the reserve is not met, the property passes in and negotiations continue.
What auction offers you as the seller:
- Competitive bidding: buyers compete against each other, not against you.
- Market-driven pricing: no advertised price means strong demand can push results above expectation.
- Three opportunities to sell: before auction, under the hammer, or immediately afterwards.
- A defined timeline: buyers have a set period to arrange finance and inspections, which concentrates their attention.
- Unconditional contract: you set the terms. A sale under the hammer has no cooling off period.
Online auction platforms like Openn Negotiation offer a transparent alternative for buyers who cannot attend in person. Let us discuss which format suits your property.
The Sales Process
Choosing an agent to sell your property is an important decision. I do not take that lightly.
I am here to listen. To understand what matters most to you. And to be honest with you about what I believe we can achieve together.
To help you decide whether I am the right fit, here is an overview of how I approach the selling process.
Appraisal
Our goal is to sell your property for the highest price, in the shortest possible time. This starts with a realistic comparative market analysis. Our expert agents have unparalleled knowledge of property values in this area and this is why we consistently achieve our anticipated price.
Method of Sale
We’ll explain the different methods of sale available and help you choose which is best suited to your needs. Typically, options will include Private Treaty (For Sale) or Auction although other alternatives are available, if required. We’ll also look at timing and any events that could impact on the success of your campaign.
Advertising & Marketing
To maximise your sale price, First National will outline a range of marketing and advertising options that ensure a wide audience is alerted to your sale. Our comprehensive marketing includes Hyperlocal advertising, exposure on our industry leading websites, major real estate web-portals, social media and our exclusive, award-winning buyer alert database – UtopiaX.
Presenting your Property
We love making sure buyers see the full value of your property. So, we’ll guide you with recommendations about myriad small things you can do to make sure your property is presented in its best light. You’ll be amazed what a difference we can make.
Inspections
Once everything’s ready, we’ll start showing buyers through your property. We’ll offer you the choice of ‘Open House Inspections’ or ‘Private Buyer Appointments’ and discuss which times are best to show your home/property.
Receiving Feedback
After each inspection, we keep you informed of our progress by reporting feedback from interested parties. This helps ensure we’re on track and allows you to fine tune presentation, if any areas of concern arise.
Offers/Auction
Whether selling by Auction or Private Treaty, offers will be received during your marketing campaign. This is where our negotiation skills make all the difference. We’ll help you assess each offer, making recommendations about tactics, counter-offers, when to ‘walk away’ and when the time’s right to sell.
Contracts
Once you’ve accepted an offer, or the hammer has fallen at auction, contractual documentation will be signed by both buyer and seller and the deposit paid. We explain everything you’ll need to know at the time, like whether the buyer is entitled to a statutory ‘cooling off period’ and when your sale becomes ‘unconditional’.
Sold
Some of our customers like to celebrate in the customary fashion at this point, so you might feel like opening that bottle of Champagne you’ve been keeping on ice! Alternatively, you might prefer a cup of tea. Whatever your choice, we’ll be just as excited as you as the SOLD sticker goes up.
Settlement
Next up comes the ‘Settlement Period’. This is typically around six weeks but will have been set or negotiated during the sale process. This is when you begin packing up and planning for ‘moving day’. We’re not finished just yet and have lots of helpful tips to help you smooth the process, especially where kids are concerned.
Moving
Moving day. In many cases, this will also be the day your sale ‘settles’, although some people do move out before ‘settlement’. At settlement, the buyer pays the balance of the sale price to you, usually following the formality of a ‘pre-settlement inspection’. Guess what, we’re still here to help. First National Real Estate offers a FREE utility connection service through Direct Connect. With one simple phone call, we can have your telephone, internet, gas, electricity, water and all utilities disconnected and re-connected at your new home saving you hours of phone calls.
Marketing Options
HyperLocal Marketing
HyperLocal is First National Real Estate's very own digital advertising platform. It creates and runs a digital advertising campaign marketing your property to a relevant pre-qualified audience of local buyers. More information.
Professional Photography
Through our trusted photographers we can offer both day and night shoots, 3D virtual tours and drone photography to ensure your home is shown to prospective buyers in the best possible light.
Professional Videos
Our professionally shot videos are engaging to potential buyers and is another way we make your listing stand out.
Internet
Your listing will be promoted across the major real estate portals including Realestate.com.au and Domain, as well as a variety of other websites.
Virtual Tours
Allow potential buyers to virtually explore your property at their own pace.
Signboards
Classic for sale front signage outside the property.
Floorplans
Floorplans help to bring your property's layout to life and detail the property dimensions for potential buyers.
Brochures
Stylish, professional looking property brochures for letter box dropping and handing out at inspections.
Your Marketing Strategy
Based on your aims and our experience of successful sales in this local market, we recommend a marketing plan consisting of the following:
|
Photography & Floorplan Day to dusk shoot Drone photography |
$300.00 |
|
Professional video Property walkthrough |
$220.00 |
|
Boards 6 x 4 standard for-sale board |
$82.00 |
|
Brochures 4 page brochures + leaflets |
$154.00 |
|
Premiere internet package Premium advertising on realestate.com.au, domain.com.au and other real estate portals |
$1,8450.00 |
|
Social media HyperLocal advertising (28 days) |
$250.00 |
|
Openn Negotiation Auction fee |
$550.00 |
|
TOTAL |
Recent Local Performance
Similar properties in your area that have recently sold
What Price is Achievable?
Pricing a property is part data and part judgment. I take both seriously.
For most people, selling their home is the largest financial transaction of their life. The difference between a property that is well-priced and one that is not can be significant.
My estimate is based on the sale of comparable properties in your area, current market conditions, buyer demand, and my firsthand knowledge of what makes your property unique in this market. I will always be upfront with you about what I think and why.
Based on my inspection of your property, I estimate a current sale price range of:
$900,000 - $950,000
A First National market appraisal is an agent opinion only. It is not a formal property valuation.
Fees
Choosing the right agent matters more than finding the cheapest fee. A skilled negotiator who achieves a stronger result will more than cover any difference in commission.
I am happy to discuss a fee arrangement that works for your situation. This can be a fixed percentage of the sale price or an incentive-based structure.
My fee covers:
- A custom marketing campaign designed specifically for your property.
- Management of all buyer enquiries throughout the campaign.
- Attendance at all private inspections and open homes.
- Coordination of building and pest inspections as required.
- All buyer negotiations.
- Management of the contract and exchange process.
Selling fee: [X%] (GST inclusive)
The First National difference
In 2025, Finder recognised First National with the Legendary Service and Most Loved Real Estate Agent awards, voted by over 60,000 Australians. It was the second time in four years. That recognition reflects what our agents do in their communities every day.
It is what I am committed to delivering for you.
We’d love to get started...
I would love to start working on your sale and recommend the following procedure:
1.
Follow-up discussion to finalise method of sale and marketing arrangements
2.
Approval of marketing plan
3.
Arrangement for appropriate documentation to be prepared
During the course of the sale, regular updates will be provided to ensure that you are fully aware of buyer enquiry and the degree of interest expressed.
Thank you once again for the opportunity to submit this proposal for the sale of your property. I look forward to discussing the sale in more detail when you have had time to review this information.